Social media
marketing.
With personality.

Start with one business goal, such as more suitable enquiries for a particular service, then check the route customers take to reach it. Review the offer, website page and enquiry process before choosing channels. We agree the priority work, who supplies content, how spend is approved and what will be reviewed. That gives the first phase a clear purpose.

Separate the cost of planning and producing content from the money paid to advertising platforms. Include any landing page improvements and tracking work in the proposal. Start with the channels that fit the audience and the offer, then review recorded enquiries and sales before widening the plan. There is no single split that suits every business.

Podium Social brings social content planning, draft preparation, approvals and reporting together. Search optimisation and paid campaigns can support the same customer journey. We agree the channels, deliverables, responsibilities and costs in your proposal.

Yes. They can introduce your business at different points in a customer journey. Social content can explain your offer, search pages can answer buying questions and paid campaigns can reach an agreed audience. Each channel needs a relevant destination and its own scope, budget and review measures.

These are agreed explicitly. We establish who supplies photographs and footage, whether a creative session is needed, who approves drafts and who handles comments and customer messages. Paid media spend is also separate from content and campaign management.

Start with your website, existing social accounts, the customers you serve and the services you want to grow. Share your brand guidance, useful content and the questions customers ask. We can then discuss the work, practical responsibilities and a sensible way to review progress.